SEO: Search Engine Optimization

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seo-graphSearch Engine Optimization, referred to as SEO, initially may seem daunting, and unnecessary for the time sacrificed, however, it is quite the opposite. Optimization proves to be beneficial, and is a substantial guide in order to improve any website. Higher rankings and a greater amount of subscribers are only a couple of advantages gained upon taking the path towards optimization. Especially embedded into the work of advertising and public relations, SEO is the foundation for enhancing all aspects of the search experience.

In order to maintain successful optimization, there are several steps to take. First and foremost, the WordPress SEO plugin can be downloaded through the WordPress website or through the Yoast website, which is the developing team behind the SEO PlugIn for WordPress. In process of downloading this PlugIn, a wordpress – seo folder is provided, which is to be used to upload to the /wp – content/plugins/ index. It is through the PlugIns menu that the SEO PlugIn will be activated on WordPress. The PlugIn is then organized into the SEO menu option provided as an option on the administration menu under Settings.

The next step in optimizing the blog is initialized through the creation of an optimized title tag and meta description for the blog’s homepage. This is very important because it indicates the website and what it will be about, which is essentially the name or line that will appeal to viewers, and to determine where the site is ranked within search results. The title, the URL, and the meta description (also referred to as the snippet) is what will be displayed upon search. Given below is an example using Google, the world’s most recognized and used search engine.

Google Search Result Image Example

Although the example provided only shows “Google” as the title, a tip for a heading that would include the archive title should be formatted so that the blog title would appear after the post title including the keyword. This guides in receiving more viewers, since the search results are filtered through emphasis on words that show up first within a title. The influence of the keyword in the page title is significant for a higher ranking because viewers tend to read the first wow in the title before determining whether it is worth clicking on. In the preview, we can see that Google has included their word in both the title, meta description, and within the URL, providing for better search result.

The SEO plugin is very useful in creating controls for titles. An option for Titles & Metas is provided along with different types of pages, which provide different templates that may be adapted into the title and meta description. In order to understand this more in detail, the Help page can be consulted, as it provides more of an explanation, and a list of options. Furthermore, it is important that the form used for the title is accessible, and provides to be functional as glitches can occur. To avoid this, there are options such as the “force rewrite” in case of title error. An example of the Titles & Metas page that can be accessed through your blog is presented below:

Titles & Metas WordPress Site Page

Posts and pages on your blog can be optimized as well, and each can display the values of the keyword found within your post. You can enter a focus keyword, SEO title, and Meta Description, and a Snippet Preview will be provided for you, along with the filter for the amount of times your keyword was used. An example of the display is provided below where I have used the keyword “seo”. I chose SEO as the focus keyword for the purpose of this post in order to detail the basics of optimizing the blog using the PlugIn. A snippet preview is displayed for the link to this post, and a preview of the focus keyword usage is also displayed to indicate where I have used the word “seo”, and how many times I have used it. Furthermore, right below, there is a box that enables editing of the SEO Title as well as for the Meta Description, both of which are displayed in the snippet preview.

WordPress SEO by Yoast Display Preview

The main things to note concerning this display for WordPress SEO is that a warning will be provided right under the title box if it is detected as being too long. Additionally, it would be beneficial to include the name of your blog or a title that will allow viewers to immediately recognize it, perhaps towards the end, and also the keyword that is the basis for the post, which would be placed first.

The last thing that is essential in optimizing your blog using the SEO PlugIn is optimization of the meta description. When searching up a keyword, as shown in the image example for Google, the text underneath the URL is what the meta description basically is. It is important for the keyword to be utilized within this description in order for it to be displayed. This is something that should appeal to the viewer as well, as it should encourage them to follow the link, and look more into what your post is about.

Now that we have discovered the essentials and benefits of optimization, it’s time to put it to good use. The use of the SEO PlugIn for WordPress is a highly useful tool that only presents the best results, taking blogging to the next level, while providing unique recognition for posts. A few links are provided in the link section in order to better understand and discover some of the other tools that this PlugIn provides. The competition for best results starts now!

Links:
WordPress SEO PlugIn Download:
https://wordpress.org/plugins/wordpress-seo/installation/
Yoast SEO PlugIn Download:
https://yoast.com/wordpress/plugins/seo/
ViperChill Guide for Using SEO WordPress:
http://www.viperchill.com/wordpress-seo/
WPBeginner Tips for Optimization:
http://www.wpbeginner.com/beginners-guide/properly-seo-functions-wordpress-posts/
WordPressvkp 10 Best WordPress SEO PlugIns for 2014:
http://wpvkp.com/best-wordpress-seo-plugins/